Video | Why India's Fair Skin Business Is Booming

She said the "ruler was white". But the ruler is white. things are set in that way.

This is the case pretty much anywhere else in the world. The closer to the white complexion, the better socially. Only in isolated situations are dark skin people genuinely proud of their color (of who they are). Most societies show bias. And, it is essentially about ignorance, vanity, competition, and survival.

It is the same exact situation with the Mexican movie industry and so many others... Many societies with aborigines exist in parallel to the White societies' presence, such as Austalia. Other places in Asia may not even be known to have dark skin people, because only the fair ones have access to education and exposure.

But with the added vanity encouraged by the internet, no one is satisfied where they are in terms of appearance. So many types of external bodily drastic modifications and adjustments are taking place in order to look more like someone else. These are currently intense phenomena in South Korean and to some extent Chinese societies.

Even though in the US the slogan "Black is beautiful" has been around for some time, some products have been systematically advertised with a white female as they wouldn't want to buy something that Blacks also use. Still, the level of awareness around color is disproportionately far ahead of most other places.

The kundalini is in control of preference. The coreSelf has nothing to do with it even though it is compelled to do what the kundalini suggest. One other way to look at this is that the coreSelf is blackmailed by the kundalini, the intellect and the sense of identity. Being cornered like that, the core can do nothing but comply with the preferences of the kundalini.

Testing the products

After purchasing more than 100 products used for skin lightening or whitening, Marketplace commissioned a laboratory in the U.K. to test more than a dozen of the most popular ones, looking for some common ingredients, including:

Hydroquinone, used to lighten dark spots or uneven skin tone. Health Canada warns concentrations of two per cent and higher can cause severe skin issues, such as burning and discolouration. It has also been linked to an increased risk of cancer.
Mercury, sometimes added to stop the production of melanin, or pigment, is a heavy metal that can pose serious health risks. In addition to skin rashes and scarring, adverse side effects can include mercury poisoning, muscle atrophy, kidney damage and neuropathy — a disease of the nervous system.
Topical corticosteroids are highly potent prescription drugs not authorized for sale in Canada without a doctor's prescription. Side effects include skin irritation and, with prolonged use, skin weakening or deterioration, as well as decreased ability to fight infection, symptoms of adrenal gland suppression, or Cushing syndrome.

Toronto dermatologist Dr. Lisa Kellett has seen the damage skin-lightening creams can cause firsthand, treating patients who come into her office with skin issues after using these over-the-counter products.

"The worst I've seen would be infection causing scarring. I've seen ochronosis, which is pigment change," she said, referring to the blue, grey or black discolouration that can occur after long-term use of hydroquinone.