This was to be expected. Another short sightedness on the part of Putin.

With all the typical sensationalization, drama thirsty social medias and cancel culture ripe and ready, this war can not go like the 40's war.

So all these aspects and more are putting pressure on each and every business and powerful individual to take some action against Russia.

The West was mainly tolerating Dictator Putin, and he just gave them the opportunity to take it to him. 

It will get back for Putin. As the country downgrades to the level of North Korea it will hurt tremendously. It is like having eye sight and them becoming blind.

North Korea never had access to a lot the modern conveniences that are banning Russia, making it by far the most sanctioned nation in history, even the paraolympics which by policy isn't supposed to, quickly decided to take action.